Freightos
FBX - Baltic Index
FBX is based on aggregated and anonymized real-time business data from global freight carriers, freight forwarders, and shippers that use the Freightos AcceleRate freight rate management platform.
Project Goals
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Become an established brand in the freight industry
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Create a loyal customer base
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Establish trust and credibility through excellent service
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Use technology to complement the in-service experience
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Differentiate from competitors through innovation
Research methods
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Customer interviews
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Market research analysis
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Prototype testing
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Customer journey
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Persona
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Information Architecture
Following our customer interviews, we synthesized our findings and were able to create a customer journey and persona which were presented and discussed with the client. These exercises formed a great foundation to move into feature ideation and prioritization.
